BC.GAME CIS has officially welcomed Evgeniy Savin—known widely as KRASAVA—as its new Brand Ambassador for the CIS region. This partnership goes beyond appearances or sponsorships. It’s built on shared values. KRASAVA, a former footballer turned content creator and club founder, will help shape a football-focused vision rooted in community and real connection.
A Voice Fans Trust
KRASAVA isn’t new to influence. As a forward, he played the game. As a creator, he shaped how it’s talked about. His YouTube channel and digital content have turned post-match breakdowns and behind-the-scenes moments into stories millions follow. And his founding of KRASAVA FC and youth football academies shows he’s serious about development—not just hype.
This track record made him a clear fit for BC.GAME’s approach in the CIS: direct, human-first engagement driven by what fans actually care about.
“KRASAVA brings a rare mix of credibility on the pitch and authenticity behind the camera,” said a BC.GAME CIS spokesperson. “His voice resonates with fans because it’s real—direct, human, and driven by the game itself. That aligns with our ethos of transparent, community-led entertainment. Stay Untamed.”
What This Partnership Brings
KRASAVA will lead projects that move across digital and physical spaces—highlighting matchday reactions, player stories, and everyday fan culture. These won’t be polished highlight reels. They’ll be grounded in raw emotion and first-hand experience, made to feel familiar to football supporters.
Some core plans include:
- Matchday Perspectives – Creator-led content that tracks the pulse of the action
- Post-Game Reflections – Honest takes from someone who’s lived it
- Fan Features – Stories that center real supporters, not just star players
- Live Activations – Real-world events linked with online content
- Multilingual Content – Designed for reach and relatability across platforms
A Story-First, Community-Driven Approach
In KRASAVA’s words:
“This partnership is about telling football the way fans actually experience it. We’ll build projects that feel honest and close to the game—stories, access, and conversations that put the community first.”
That means fewer buzzwords. More substance. Less flash. More truth. And always with football at the center.
KRASAVA and BC.GAME CIS will work from a shared calendar built around major fixtures and football narratives, ensuring that the content stays relevant to what fans are already following. Everything from Champions League nights to local derbies will have a place in the mix.
Why It Matters
For BC.GAME, this isn’t just about visibility. It’s about depth. The crypto casino brand has been moving fast in CIS markets, and bringing in someone like KRASAVA marks a shift toward content with staying power. It signals an investment in culture, not just clicks.
For fans, it’s a chance to engage with football in ways that feel personal again—through stories, through emotion, and through someone who speaks their language.
This collaboration promises something few partnerships deliver: honesty and impact, from someone who knows both the pitch and the people.
